For Private weight management clinics, GLP-1 services & digital health providers

Your Patients Are Getting the Medication.

Are They Getting the Recommended Support?

GLP-1 medications suppress appetite as a way to lose weight, but they do not address a person's relationship with food.

For people who eat in response to stress, anxiety, or emotional pain, the medication changes the symptom, but not the root cause. The Eating Freely framework gives your service the clinical tools to address both.

Is your programme or service providing psychologically safe support? Find out now - take the audit!

Take the Clinical Readiness Audit

The Gap Your Patients Are Living In

The WHO, JAMA, and NICE are aligned: GLP-1 prescribing should be accompanied by structured psychological and behavioural support. In practice, most GLP-1 services are not delivering this. The reason is simple, widespread medication use rolled out before the World Health Organisation and others put the guidelines in place. Now services are struggling to put the necessary clinical framework, trained staff, and the patient-facing tools in place.

The consequences are predictable. Patients who use food to manage emotional distress continue to do so, even with appetite suppression. Medication tolerance is harder to maintain without support. Discontinuation rates are higher. Weight regain after stopping medication is faster and more significant. And patients feel failed (again) by a system that addressed their body but not their mind. It's time to move on from weight loss as the total solution - that never worked!

A University of Pennsylvania AI analysis of over 400,000 Reddit posts from GLP-1 users found that emotional eating and psychological distress were among the most commonly reported challenges - persisting despite the medication. It is the central unmet need in GLP-1 care, and research backs this up.

66%

of adults in weight management services report frequent emotional eating. — More Than Weight, West Yorkshire ICB, 2025

35%

of health professionals feel equipped to adequately support people with obesity
— More Than Weight, West Yorkshire ICB, 2025

20%

of health professionals do not feel at all feel equipped to support people with obesity
— More Than Weight, West Yorkshire ICB, 2025

Three Ways to Work With Us

Depending on where your service is right now and where you want it to be, there are three levels of engagement. 

Option 01

White-Label Patient App & Programme

A patient/client app, delivered under your brand.

The Eating Freely app includes support for adults prescribed GLP-1 medication, and relevant elements of the Eating Freely Programme for emotional eating and binge eating support.
OPTIONAL: Additional online community support can be provided by Licensed Eating Freely Practitioners.
  • Full digital programme under your brand
  • Patient app, portal, video modules & worksheets
  • Technical setup and ongoing support
  • Limited outcome measures & reporting
  • OPTIONAL:Online community support for subscribers


Available on request - dependent on annual user numbers



Option 02

Train Your Team

One or two days. Online or in-house. Immediate clinical impact.

The Eating Freely team training gives your clinical staff the knowledge, skills, and confidence to have psychologically safe conversations about emotional eating - within their existing scope of practice.
66% of patients experience regular emotional eating, only 35% of staff feel confident in supporting people in some way. 20% have no confidence. Good leaders will want to reverse all these numbers.
  • 1 day/ 2 half days facilitated training - in person or online depending on location
  • 6 self-paced digital learning modules
  • Full suite of client-facing resources & handouts
  • 6-week online support forum for team Q&A
  • 12 CPD/CE points per participant
  • NBHWC approved (USA) — CEA-100164-2

Pricing dependent on number of participants

Option 03

Framework Licensing

For services building long-term internal capability.

Licensing gives your organisation the right to deliver the Eating Freely programme internally, using your own trained staff, with the full suite of clinical resources, delivery frameworks, and quality assurance support — fully white-labelled.
  • Organisational licence to deliver internally
  • Comprehensive team training & supervision
  • Full clinical resource library
  • White-label rights for all patient materials.
  • Quality assurance & compliance support
  • Patient app and the full Eating Freely digital programme are included
  • One full group programme can be facilitated by Eating Freely practitioners, observed by your team and evaluated for efficacy in Year 1.

Available on request - dependent on both staff and annual patient/client numbers

Schedule a licensing conversation

Built on Independent Evidence

The Eating Freely programme was developed over 16 years of clinical practice, drawing from both patients and professionals' experiences in practice. The programme is deliverable online, in person, to individuals and groups, digitally and through personal support. The Eating Freely programme was independently evaluated by Leeds Beckett University in a three-phase research programme and the positive outcomes are now in print.

The systematic review and meta-analysis, published in the Journal of Human Nutrition and Dietetics (2025), is the first study of its kind to calculate the impact of specific behaviour change techniques on emotional eating outcomes. The feasibility pilot showed statistically significant reductions in emotional eating and uncontrolled eating, with improvements sustained at one-month follow-up.

For private sector organisations, this means you are integrating a clinically validated model and can reference an independent evidence base when communicating with patients, commissioners, or insurers.

27.7%

Reduction in emotional eating scores

86%

Average session attendance rate

4.2kg

Average weight loss as natural byproduct

16 yrs

Clinical development & refinement

Is This the Right Fit for Your Service?

The Eating Freely framework is designed for organisations already delivering weight management or GLP-1 services that want to add a validated psychological support component. It is particularly well suited to:

Private Weight Management Clinics

Prescribing or supporting GLP-1 medication and wanting to offer structured psychological support that improves patient outcomes, reduces discontinuation, and differentiates your service.

Digital Health Platforms

Delivering weight management or GLP-1 support who need a clinically credible psychological framework - either as a white-labelled programme or as a licensed component of your own service.

Occupational Health & Employee Wellbeing

For employees who are dealing with weight-related health concerns, stress eating, or GLP-1 side effects in the workplace, and need a structured, evidence-based support pathway.

Healthcare Training Organisations

That want to offer members or students an internationally approved, evidence-based training in ethical weight management and GLP-1 psychological support, and/or specialist training in emotional eating and binge eating disorder.

Case Study - KK Wellness Consulting
Florida & Virginia, USA

As the owner of KK Wellness Consulting, my team had increasingly been experiencing clients presenting with binge, emotional and stress eating. They were coming to our program for weight loss, and we realised that we needed to expand and broaden our scope of practice to support these clients correctly. After interviewing many programs we decided to partner with Eating Freely.

From the professional training modules, the 24/7 support and community forum, the live calls, and more this is was exactly what my team needed. We are now fully equipped to support clients through therapeutic coaching to gain control of binge and emotional eating first, before they embark on stacking lifestyle habits for sustainable weight loss and health improvement.

Eating Freely offered white labeling to bring all of the materials branded for KK Wellness. The B2B license allows our clients to access a hybrid coaching approach through a structured portal provided by Eating Freely for KKW, and go through a structured online program combined with monthly 1:1 sessions and ongoing email and text support from Licensed Coaches at KKW.

I would strongly recommend this opportunity to any therapy practice, Health & Nutrition Coach teams and anyone serving clients that present with binge and emotional eating patterns. This highly specialised program has finally joined a lot of dots for us and allows us to fully serve many more clients as a result.



What I loved about this programme is taking the weight loss component out of the picture, clients immediately felt a sense of ease with this.

I myself struggled with anorexia years ago. There is so much of this programme that hits home iwht me, and I feel I can reflect back to my clients to really help them in their binge and emotional eating struggles. I really wish there had been support like this available to me when I was going through my own experience - disordered eating is still so misunderstood in healthcare.

What I really like is the programme does not feel rushed. As a society we are always rushing from thing to thing and looking for quick fixes, never truly giving ourselves the grace to stop and reflect. This programme really allows clients to do so.

Thank you so very much for all the time you and your team have taken with us and our company. We are truly grateful for your expertise and for both the training and monthly support calls from our trainers.

I also love how candid the training videos are, and how they made me laugh out loud! They made the programme very enjoyable to learn.


You know there are gaps, but how do you close them - effectively?


Find out where your service is right now, and what you can do next to begin closing the gaps in psychological support.

Take the Clinical Readiness Audit

Ready to Close the Psychological Gap in Your Service?

Whether you want to train your team, offer your patients a structured programme, or embed the framework across your organisation - let's talk.

Schedule a call with Emma
Read the Research Evidence

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