For US & International Healthcare Organisations
Eating Freely is the only validated team training and patient framework that fully closes the psychological gap in weight management and GLP-1 care. We've trained over 400 practitioners cross the UK, Ireland, Australia, and the USA who have supported thousands of clients and patients in psychologically safe, trauma informed weight management, emotional and binge eating.
Find out your clinical readiness in providing psychologically safe support to higher weight patients/clients - take the audit now.
The Market Context
GLP-1 medications have changed the weight management landscape faster than any clinical guidelines could keep pace with. Now we have guidelines from the World Health Organisation, and the National Institute of Clinical Care and Excellence (NICE), and organisations are scrambling to catch up and meet those guidelines.
In the USA, over 15 million people are currently prescribed a GLP-1 medication. The market for GLP-1 support services - coaching, digital therapeutics, wraparound care - is growing at a rate that has attracted significant venture capital and strategic interest from insurers, pharmacy benefit managers, and digital health platforms.
The clinical problem is well-documented. As far back as 1998 the now most cited ever journal article on the link between Adverse Childhood Experience (ACE) and health was published by Vincent Felitti. More recently a University of Pennsylvania AI analysis of over 400,000 Reddit posts from GLP-1 users identified emotional eating and psychological distress as among the most commonly reported challenges - persisting despite the medication. And a recently commissed UK report (More than Weight 2025) reported 66% of people in weight management services struggle with regular emotional eating, yet only 35% of staff have any confidence in being able to provide even minimal support to them.
Here at Eating Freely, we have been doing this work for over 16 years with adults on all parts of the disordered eating spectrum, and with health professionals all over the world. Now weight management has finally caught up with what we have known for years - getting to the root of a person's emotional relationship with food is the key to long term success and superior outcomes.
We have designed a three-tier engagement pathway specifically for US and international organisations. Each tier delivers immediate value and can stand alone. However most organisations will take Tier 1 training first with a view to determining whether training alone, or training and programme licensing is the best option for the service.
$995 per training cohort - max 25 participants
The masterclass - "The Psychological Gap in GLP-1 Care: What Your Team Needs to Know" - is a one-hour, live online session delivered by Emma Murphy, designed for your team to clarify the gaps in current services and understand how those gaps can be closed with training that keeps them within scope.
This is a genuinely useful workshop covering the evidence base for psychological support in GLP-1 care, the specific gaps most services are not addressing, and the practical implications for your service. Participants leave with a clear picture of what best practice looks like and what it would take to get there - along with several practical tips and tools to begin using immediately.
$4,950 per training cohort - max 8 participants.
The team training is where clinical capability is built. A comprehensive live workshop delivered over one full day or 2 half days to your team as a private online training, and followed by up to 6 weeks of online support with 6 online self-paced modules for practitioners to work through and implement as they go.
Your team will leave with a practical, evidence-based framework for supporting patients with emotional eating and GLP-1 challenges, a full suite of client-facing resources and tools, and 12 CPD/CE credits each. The training is NBHWC-approved (USA) and HCANZA approved (Australia & NZ).
Starts at $15,000 for one site, 1 patient cohort (15 ptnts), team training and evaluation
Tier 3 is for organisations ready to implement a structured patient programme and generate outcome data that has value in commissioning, investor, and board conversations. You implement a structured, six-month programme for a defined patient cohort — with validated outcome measures, data collection, and outcome reporting built in from day one.
At the end of the pilot, you have a dataset that demonstrates the impact of psychological support on your patient outcomes, and a framework your team can continue to deliver independently under a white label licensing agreement.
Why Eating Freely?
There are training products in this space. There are coaching frameworks. There are digital therapeutics. What there is not - until now - is a validated, licensable clinical framework that combines team training, a structured patient programme, and an independent evidence base in a single, implementable model.
The Eating Freely programme was developed over 16 years of clinical practice, independently evaluated by Leeds Beckett University, and published in the Journal of Human Nutrition and Dietetics (2025) - the first study of its kind to calculate the impact of specific behaviour change techniques on emotional eating outcomes. This is not a product built for the GLP-1 moment. It is a clinical framework validated over 16 years that is now exactly what the GLP-1 moment requires.
Emma Murphy is a psychotherapist, clinical educator, and founder of Eating Freely. She has spent 20 years specialising in emotional eating, binge eating disorder, and the psychological complexity of weight management.
She developed one of the first online programmes for eating disorders in 2011 and secured venture-capital funding as a socially impactful business, recognised with a Social Entrepreneurs Ireland award - and has been refining and validating the framework ever since. She advises healthcare providers, digital health companies, and wellbeing organisations on psychological safety within weight management services.
Emma and her team have delivered short trainings to over 4000+ health professionals, trained over 400 more as specialists in emotional eating and binge eating disorder, and have licensed over 120 practitioners and two organisations.
Emma is a clinician who has been doing this work for two decades whilst tirelessly advocating for adults struggling with long standing emotional and binge eating, for psychological support in weight management and for trauma informed healthcare.
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