You just want to do meaningful work, help the right people and get paid properly to do it. But when it comes to just getting on with getting clients and charging appropriately for it - you freeze. Instead of getting your head around marketing or focusing on growing your practice? You sign up for another training course...
I believe all coaches and therapists are lifelong learners who ALL struggle with YAT - Yet Another Training!
I niched into disordered eating pretty quickly - but had several bumps along the road to becoming a specialist and using my expertise to develop a career roadmap for myself. And it wasn't intentional - but I'm happy to share my experience with you so YOU can be more intentional with your practice!
I now help passionate, ethical practitioners build a profitable part-time practice in just 12 months — using the same steps that worked for me, and for hundreds of health professionals I’ve trained.
I’ve been in the therapy chair. I ran a niche private practice for 12+ years, specialising in disordered eating. In 2018, I turned that lived experience into a global training company. You heard my 'supervision lightbulb moment' story in the video!
But it wasn't easy. I did all the things we all do - inconsistent marketing, focusing on the wrong things (more training, less 'putting myself out there'), and caught in fear a lot of the time - from imposter syndrome to not charging the true worth of the work I was doing.
I only teach what I’ve actually done myself.
Step-by-step. No fluff. No generic one-size-fits-all marketing that doesn't work for clinicians. No 7-figure nonsense. (Spoiler: I don't earn 7 figures either!)
Whether you want to:
Earn 10–20k extra a year part-time without quitting your day job
or
Go all in and build a full-time private practice
I’ve got you.
This isn’t an online “coaching mastermind" BS program - I'm not a coach for a start, I'm a real therapist!
This is real training for real people from a real expert who has done the hard yards in the chair with hundreds of clients over 12 years. Someone who knows what it’s like to juggle a job, clients, family and figuring out how to grow my practice on the fly. And because I’ve walked my talk, you can cut your journey to a successful practice down to just 12 months!

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